Working with the news media requires long-term planning and knowledge of ongoing media policies and procedures. Participants will learn how to deliver the information the news media needs, in the format it requires increasing your chances of getting coverage.

Are you struggling to attract new customers to your small business? Do you have a great product or service but aren't sure how to let prospects know about you? Do you see your competitors growing and wonder what they are doing to be so successful (even when you know their product or service isn't nearly as good as yours)?

You see them all the time on shirts, on shoes, and on heads-- great brands like Tommy, Nike, and Coca-Cola. But think about this: if your name were a brand, would people wear it?